I am a product manager, content marketer, and producer who creates digital solutions to complex business problems. My interdisciplinary background enables successful collaboration with a broad range of professionals.
Digital Consultant, Feb 2019 – Present
Founded Studio Strikeout in Feb 2019 to provide digital product and content strategy services.
Writer and Editor, Oct 2008 – Present
Created social media content for political organizations, including Flippable and DSA.
Wrote articles for Lonny, a design and decor magazine, and Valet, a men’s lifestyle publication.
Digital Producer and Strategist, Sep 2015 – Jan 2019
Shaped digital products and content strategy for a leading design firm.
Spearheaded projects to improve the design, content, and technology of SOM’s website. As a result, visits to som.com and som.com/china increased by 19% and 310%, average website load time was cut in half, and more business leads, media requests, and job applications were generated.
Managed social media programming and campaigns with editors in the U.S. and China. Oversaw follower growth of 780% (or 300,000 people) and increased user engagement.
Worked across departments to improve SOM’s systems for applicant tracking, content management, customer relationship management, digital asset management, and translation management.
Managing Editor, Digital Content, Apr 2014 – Sep 2015
Promoted from Assistant Editor, Digital Content
Strengthened SOM’s influence online to support new business and recruitment initiatives. Achieved this by creating and optimizing content to increase website traffic and the company’s following on social media.
Created and managed new platforms for SOM to reach target audiences, including a Chinese version of som.com and accounts on Instagram, Medium, Twitter, Tumblr, WeChat, and Weibo. Our Instagram account was featured in Dwell magazine and won SMPS awards, and our blog was featured by Tumblr.
Improved the performance of SOM’s existing platforms, such as som.com, Facebook, and LinkedIn.
Increased efficiency of editorial workflow by moving staff onto a content operations platform.
Digital Media Associate, Feb 2011 – Apr 2014
Promoted from Online and New Media Coordinator
Led online engagement and fundraising efforts for a nonprofit. Grew website traffic by 48%, social media audience by 1300%, and email list by 160% while increasing donor revenue by 42%.
Created websites, ads, videos, and graphics from conception to completion.
Produced content for website, blog, social media, and email channels.
Marketing Assistant, Nov 2009 – Feb 2011
Created and directed copy, design, and photography for web and print.
Managed program that accumulated over $1.4 million in annual sales.
American University, Class of 2009
Bachelor of Science in Business Administration
Specialization: Information Systems and Technology